May 18, 2023

The Importance of Networking Events for Wisconsin Businesses

Networking events have become essential for business owners and their employees who seek growth and development opportunities. In Wisconsin, where collaboration and innovation are key drivers of economic success, businesses are leveraging the power of networking to connect, collaborate, and drive growth. A recent networking event, “Fiesta at 4,” organized by Fortifi Bank in Waunakee, Wisconsin, exemplified the significance of networking events in nurturing business growth.



The Art of Building Connections and Relationships

“Fiesta at 4” provided a vibrant and festive setting that brought together a diverse range of business clients from various industries across Wisconsin. Amidst the flowing margaritas and sizzling tacos, professionals engaged in meaningful conversations, exchanged ideas, and established valuable connections. It’s important to recognize the profound impact that networking can have on professional success.


Implications for Business Growth

Networking events provide substantial advantages for businesses. By actively participating in networking, companies can expedite the recruitment process, reduce hiring costs, and benefit from longer employee tenures. In addition, in-person networking plays a pivotal role in converting prospects into customers, particularly in sales or B2B marketing. Consider the following statistics:

  • Professionals dedicating an average of 6.3 hours per week to networking reported significant career advancement.
  • 40% of prospects become new customers through in-person meetings, highlighting the power of personal connections.
  • An overwhelming 80% of B2B buying decisions are based on customer experience, while only 20% are based on price or product/service alone.
  • Networking significantly reduces hiring times, with referral hires taking an average of 29 days compared to 39-55 days for job board and career site hires.
  • Referral hires tend to have higher job satisfaction and longer tenures, with 46% staying over a year, 45% over two years, and 47% over three years.
  • Employers and recruiters report shorter recruiting processes and lower costs when utilizing referrals for hiring.


Networking Beyond the Event

While networking events offer a plethora of opportunities, their true value lies in the connections made and nurtured beyond the event itself. Following up after an event is essential for building lasting relationships. Wisconsin business owners should actively engage in personalized follow-ups, such as sending tailored emails or scheduling coffee meetings. By nurturing these connections, businesses can cultivate collaborations, secure partnerships, and ensure long-term growth.


Embracing the Power of Networking Events

Wisconsin business owners should seize the benefits that networking events offer. Actively seek out and attend events to explore other networking opportunities throughout the state. Embrace the power of face-to-face interactions, engage in meaningful conversations, and harness the potential for growth and success that networking events bring.

Wisconsin’s entrepreneurial spirit thrives through events like ” Fiesta at 4″ in Waunakee, where business owners and professionals come together to build connections, share knowledge, access resources, and foster innovation. By participating in these gatherings, Wisconsin businesses are propelling the state’s growth and ensuring a prosperous future.


Sources: (2023). 50 Essential Business Networking Statistics in 2023. Retrieved from

Marketing Expertus. (2020). The Impact of Networking on Career Advancement.

LinkedIn. (2020). The Power of Professional Connections.

Fisher, A. (2019). The Hidden Job Market.

Forbes. (2021). The Importance of Networking in Job Hunting.

McKinsey. (2023). The Future of Business Networking. Retrieved from


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